Biotherm revitalizes its training programmes thanks to PowerVote
Each year, 5,000 people are trained thanks to this system of interactive meetings based on electronic voting.
Each year, the Training Department of Biotherm France develops training programmes for the sales teams of its distribution network. In total, 1,113 pharmacies and 1,302 perfume shops are concerned, in particular Marionnaud, Sephora, Nocibé, Elytis, Les Galeries Lafayette and Le Printemps. Themes covered include the identity and positioning of the brand, the performance and technical nature of the ranges of treatment, the group’s sales techniques and sequences, and new products. Throughout each training session, the participants, divided into teams, use their electronic PowerVote voting keypads to answer a series of questions, so as to confirm their understanding of the messages being communicated.
A fun solution for more effective training
Since 2003, Biotherm has displayed a strong desire to develop original training programmes by offering the teams of its distribution network an innovative, interactive format that matches the brand’s dynamic, modern image. « The parallel between the technical nature of Biotherm’s products, whose performance can be measured, and the technological evolution of our training programmes is greatly appreciated by our participants, » declares Céline Launay, Director of Training at Biotherm France.
Breaking with the especially common tradition of paper-based questionnaires, Biotherm chose to acquire the PowerVote solution, which allows it to create interactive, fun presentations, to collect the participants’ votes in real-time, and to immediately display the results in the form of a “podium” with the help of a video projector.
For Céline Launay, «PowerVote met two essential and concomitant goals: increase participant involvement thanks to interactive presentations and allow for a real-time confirmation of the participants’ understanding, through the use of electronic voting keypads.»
A friendly solution adapted to the need for flexibility
Easy to deploy, the PowerVote solution allows Biotherm to offer its training sessions in a variety of formats, no matter the number of participants.
“In 2003 and 2004, our training courses were offered in the evening, for groups of between 50 and 300 people. In 2005, we opted for a “roadshow” format, with training sessions organized in nearly 40 French cities. These one-day courses are designed for groups of 20 participants. “It was therefore important that our instructors benefit from a solution capable of adapting to any configuration and in no way hindered by the number of participants,” explains Céline Launay.
The use of electronic voting keypads is also greatly appreciated by the instructors who, thanks to the real-time display of the answers, can immediately react to the subjects touched upon. “The training sessions become much more dynamic and fun. There’s a real exchange, that had previously been checked by the paper-based questionnaires,” concludes Céline Launay.
About Biotherm
Biotherm, the source…
All of Biotherm’s spa expertise concentrated in one very unique, active ingredient: pure thermal-plankton extract™, endowed with exceptional soothing properties.
That loves…
- The unique affinity of Biotherm formulas with all skin types.
– The original experience of light, aquatic, non-greasy and invigorating textures, loved by women, as well as by men.
– The sensuality of rich, fresh colours for an ever-renewed pleasure of the senses.
The skin…
50 years of spa expertise and bio-affinity with the skin.
The result: a new skin quality, pure and fresh, younger, firm and in full health.
