The Biotherm example

Biotherm is revitalising its training programmes thanks to PowerVote®

Every year, the Training department of Biotherm France designs training programmes for the sales teams in its distribution network. In total, 1,113 pharmacies and 1,302 perfume shops have been involved, including Marionnaud, Sephora, Nocibé, Elytis, Les Galeries Lafayette, Le Printemps, ... The themes include the identity and positioning of the brand, the performance and the technical nature of the product ranges, sales techniques and growth and new products. Throughout each training session, the participants equipped with PowerVote electronic voting keypads respond in teams to a series of questions, in order to validate their understanding of the messages.

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