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PowerVote’s Shopping Race game has been customised for Parfums Christian Dior. The business-focused version of the game was designed to test sales staff on their knowledge of key brand messages during a series of events taking place as part of their United Kingdom road show this month. The Parfums Christian Dior Shopping Race simulates a department store where participants take the role of customers. It allows players to buy more or less Dior products, depending on their performance when answering multiple choice questions. The customised game provides the Training Department at Parfums Christian Dior with a fun and effective means to validate the knowledge acquired by the participants during the road shows.
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